Advantage Hers

UCB (Global Campaign)
1x 2.30’
2021

Writer & Director

Caroline Wozniacki, face of the Advantage Hers campaign, tells her story from being the number one world tennis champion, to facing a diagnosis of rheumatoid arthritis; and why she partnered with UCB to launch Advantage Hers for women with chronic inflammatory diseases, such as rheumatoid arthritis, axial spondyloarthritis, psoriatic arthritis and psoriasis, across the globe.

2.6M film views.
51.8M social media impressions
1BN in earned media!

Brand Film Awards EMEA 2021 Nomination

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Self Harm (NiTB)

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Guarding IS (BBC Arabic)